Frank PR has recruited Ultimo's head of PR Claire Morrison to head up its newly opened Scottish office.
The office, the consumer PR agency's third in the UK, will be based in Glasgow and has already begun to work with clients such as Hammerson's two Scottish shopping centres; Silverburn and Union Square.
Morrison will head up the McFrank office as general manager after leaving the lingerie brand. She has also previously worked at Glasgow PR agency, Wire Media.
Graham Goodkind, Group CEO and founder of Frank PR, said; “Glasgow is an exciting place to be from a media, client and talent perspective and hopefully McFrank can be right at the centre where that all fuses together. The UK PR industry is way too London-focused and misses out on a lot of the natural diversity the UK affords. We hope that opening in Scotland proves to be a canny move and sets us apart from the other more traditional agencies."
Frank PR also has offices in London and Manchester.