By John McCarthy | Opinion editor

January 13, 2015 | 2 min read

SodaStream has launched its latest ad as part of the 'Water Made Exciting' campaign to offer an alternative to fizzy high-sugar drinks in kids’ diets.

The campaign kicked up a notch earlier this week with the launch of the ad, boosted by an above-the-line spend and a strategic partnership with Public Health England’s Sugar Swap initiative.

The scheme encourages parents to cut down their kids’ sugar consumption by offering healthier alternatives - with the ad underlining many of the difficulties parents will face trying to get kids to drink water.

Additional activity will include an interactive social media campaign aimed at mums and children in addition to vlogger and blogger outreach boosted by a coordinated public relations push. In-store support will come by way of special SodaStream packs and displays in Asda and Dunelm stores.

Fiona Hope, managing director at Sodastream, said: “Research has shown us that boredom is a key factor when it comes to families and children not drinking enough water at mealtimes and that SodaStream can inject fun and excitement to this.”

Sodastream will invite consumers and the media to take the #watermadeexciting challenge showcasing the difference a SodaStream can make at mealtimes with children over a standard glass of water.

Last January, SodaStream hit it big signing on Scarlett Johansson as its first global brand ambassador, It has been a household brand ever since.

SodaStream News UK

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