The Honeybell Soap Company undergoes pack refresh to boost UK sales and international expansion

The Honeybell Soap Company has engaged Silk Pearce to create packaging designs as part of a product rebranding programme to help the brand expand its UK sales and move into international markets.

The contemporary and stylish packaging has been designed to give Honeybell products stronger shelf appeal, with an identity emphasising the fact that the products are handcrafted in England.

Jenny Gould, Honeybell managing director, said the new packaging “more accurately reflects the quality and popularity of our bath and body products".

The updated packaging centres on a hand-drawn logo with repeat patterns inspired by nature and a muted colour palette that can easily be extended to include new products or specific collections.

The first phase of work spans wrappers and boxes for nine fragrances of bar soap, labels for bottled products, candle boxes, tissue paper and a generic gift box. All future products and the company’s website and marketing materials are to be updated with the new look in due course.

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