D.E Master Blenders hands 8-figure global media account to Havas
D.E Mater Blenders, the parent company for coffee brands Douwe Egberts, Senseo, L’OR, Merrild, Marcillia, Moccona and Pickwick, has awarded its global media account to Havas.
The Drum understands the account is worth eight figures.
Havas has previously worked on the company’s Moccona Instants brand in the Australian market.
“We are confident that Havas is the right strategic partner to help us to build a global media approach across our existing brand portfolio,” a D.E Master Blenders spokesperson explained.
The account was awarded to Havas in January 2015
Havas declined to comment on the terms of the deal.