Read our new manifesto

Now available on-demand

Get inspired. Find solutions. Harness the power of digital marketing.

Featuring Speakers from

Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo

Lidl kicks off campaign for Burns Night

Lidl has rolled out a range of bargain tartan kilts, ‘leather’ sporrans, and ghillie shirts ahead of Burns Night as it looks to “help everyone celebrate in proper Scottish style”.

The items will be available across the discount supermarket’s 610 UK stores alongside a range of Scottish foods from January 15.

Lidl's non-food buying manager Josie Stone said: “This fantastic range, at unbelievably low prices, will give everyone the chance to celebrate Burns Night in proper Scottish style, whilst showcasing Scotland’s proud heritage and traditions.

“Highland wear can often be unaffordable to many, costing hundreds of pounds, so it’s great to be able to offer an 8 Yard Kilt for under £30.”

The kilts, available in two separate tartans, cost just £29.99, while a shirt is just under £12 and a leather sporran can be picked up for £10.

Burns Night celebrates the birth of Scottish poet Robert Burns on 25 January.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis