It's time to Air Your Briefs! The Drum and RAB to launch new creative contest for radio ads

Air Your Briefs launches on Monday

The Drum is teaming up with the Radio Advertising Bureau (RAB) to launch a radio edition of our popular creative contest Tight Briefs.

Starting on Monday (12 January), we'll be challenging the industry to come up with quick-fire radio ads in response to hypothetical topical briefs set each week.

The weekly winners will not only bask in the acclaim of their peers, but they will also be in the running to pick up some very special Air Your Briefs prizes.

And thanks to the RAB's newly launched Aerials EarApp, it couldn't be easier to take part.

Available for free from the app store, the Aerials EarApp simplifies the process of producing radio demos, easing the pain of getting scripts on air.

Clare Bowen, head of creative development at RAB, said: "Agencies often identify presenting radio scripts as a challenge. We hope that the Aerials EarApp will provide a fun way for creatives to play with radio ideas and even demo them for pitches or presentations.

"The Aerials EarApp is a fun way for teams to explore and share rough audio advertising ideas and we hope this competition will encourage experimentation with the medium."

Keep your ear to thedrum.com on Monday as we reveal the first brief and full details of the competition.

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