The Saucy Fish Co. has started 2015 with a £2.5m ad campaign designed to capitalise on people’s healthy eating resolutions.
Rolling out today (5 January) the animated TV campaign is comprised of two different spots, both capturing a week in the life of a new couple and their pet cat, and look to highlight the everyday occasions to eat fish more often.
Developed by long-term agency partner The Neighbourhood, the first 30-second spot features a new addition to its range while a shorter 20-second version features the brand’s top selling product, Salmon with Chilli, Lime and Ginger.
The TV campaign is set to run for four weeks across mainstream national terrestrial channels including ITV, C4 and Five plus a mix of subscription channels including Sky, ITV2, E4, More4 and Five US.
For the following 11 weeks, the TV activity will be supported with a digital campaign including PPC, display and retargeting which will direct people to a newly launched website.
Amanda Webb, sales director at The Saucy Fish Co., said the new website is a launch pad to evolve brand and “provides a consistent experience and story across TV and online.”
“The new creative is a better reflection of our more mature brand, and it works hard to deliver our strategy to increase frequency and occasion,” she added.
Amaze - which launched The Saucy Fish Co. brand back in 2009 – has also worked on the campaign and has handled PR as its lead communications agency.