Online investment management company Nutmeg has set out to target London commuters during ‘ISA season’ with a campaign led by DesignStudio.
Designed to drive brand awareness, promote the benefits of intelligent online investment and encourage consumers to invest in a Nutmeg ISA, the three-phased campaign is set to run until early April.
Featuring across the London Underground network, rail and on billboards on roads into London, DesignStudio worked with Nutmeg to develop the brand strategy which is based around the core proposition ‘Simplicity is the ultimate sophistication’.
Nutmeg is targeting London commuters during 'ISA season'
Sean Murphy, DesignStudio creative director, who led the London team on the project, said the work needed to “reflect the brand’s position as an industry pioneer but without losing sight of the fact that Nutmeg is an innately intelligent company dealing in a complex space”.
“We wanted to create something bold, brave and thought-provoking, and the result is something we feel will genuinely capture attention and challenge preconceived ideas about investment,” said Murphy.
Nutmeg’s chief marketing officer, Iqbal Gandham, added that DesignStudio had “immediately understood our brand proposition, what we were trying to achieve... Using a smart take on wordplay and a unique approach to story-telling they have delivered something that will enable us to captivate commuters in a way that is both powerful and informative.”
Nutmeg's campaign is based on its core proposition ‘Simplicity is the ultimate sophistication’
Nutmeg launched in 2012 and has recently raised nearly £20m in funding from investors including Sir Charles Dunstone, Schroders and Balderton Capital.