Waterstones has renewed its partnership with digital marketing agency Epiphany which will see it manage the firm's online presence.
With the agreement, Epiphany, which was acquired by Jaywing in March for £18m, will be responsible for running the book dispenser’s integrated search engine optimisation, pay-per-click and programmatic advertising strategies.
Emma Grinter, senior online marketing manager at Waterstones, said: “We’ve been working with Epiphany since 2011. Online channels are a vital part of our business and I’m pleased that Epiphany is able to integrate our SEO strategy with programmatic advertising and display, building on our successful relationship in search.”
This comes after Epiphany made a host of appointments bringing its employee tally up to 150. Recently joining was Joe Robinson as senior designer, Yaroslav Brooke as PPC analyst, Lauren Saffer as display analyst and John Jackson who will take up the role senior search strategist. Claudia Dalton and Sarah Stevenson also joined the PR team.
Rob Shaw, chief executive of Epiphany, added: “2014 has been a year that we’ll never forget... extending our relationship with key clients such as Waterstones has put us in an exciting position going into the New Year.”
The firm announced it will continue recruitment efforts into 215 and is also exploring additional premises on Leeds’ south bank.