Heineken helps Londoners 'Open Your City' will illustrated A-Z Metro cover wrap

By Gillian West | Social media manager

December 17, 2014 | 1 min read

Londoners have been given a helping hand to open up their city thanks to Heineken.

Created by St Luke’s the bespoke A-Z of the city features as a cover wrap of today’s (Wednesday 17 December) Metro and includes interesting venues, with suggestions and facts about London in a pull-out guide.

The work forms part of the brand’s ongoing ‘Open Your City’ campaign, which has so far included Star Cabs taking Londoners on adventures around the city, advanced film screenings and a takeover of Battersea power station.

Heineken has worked with St Luke's on the Metro cover wrap

Heineken has worked with St Luke's on the Metro cover wrap

“With a combination of useful content and engaging design, it’s great to see one of the world’s greatest brands running on the capital’s highest profile media placement,” said Al Young, executive creative director at St Luke’s.

The content, which will also live online and on social media, has been researched by James Harkin and illustrated by Toby Triumph. Starcom MediaVest Group brokered the deal.

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St Luke's

St Luke's is an independent creative agency, and the fastest growing in the Top 25. The ability to define powerful new agendas for brands is what sets us apart.

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