Christmas

TIGI uses scissors and combs to create snowflakes in global Christmas identity

By Gillian West, Social media manager

December 16, 2014 | 5 min read

Professional haircare brand TIGI has engaged Casa Rex to develop the visual identity for its global Christmas campaign.

Using hairstylist’s scissors and combs to create snowflakes the design consultancy hopes to achieve standout with the distinctive designs.

Gustavo Piqueira, head of Casa Rex, explained: “The hairstylist snowflakes created a flexible visual system, capable of taking on different colours and patterns which were applied across a myriad of materials, from packaging to window facades, gift boxes, posters and print materials — all coming together to create an engaging ambience in its salons, and capturing the Christmas spirit with a stylish edge, fit for TIGI.”

The Christmas identity is running in salons and across the TIGI range globally.