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72andSunny Amsterdam names Laura Visco creative director

72andSunny Amsterdam has announced the appointment of Laura Visco to the role of creative director.

Prior to joining 72andSunny Amsterdam Visco served as creative director at Ponce Buenos Aires, where she was responsible for global brands including Stella Artois and Axe.

At 72andSunny Amsterdam Visco will report to executive creative director Carlo Cavallone who said of the appointment: “Laura is a proper International Woman of Mystery with experience in some of the best companies and brands across the globe. She's unique in terms of her style, her approach and her background, and also in terms of her preferences: she's an Argentinean who neither likes meat nor football.”

Before Ponce Buenos Aires Visco held the role of creative director at Publicis Argentina, she also has European experience from having spent time with Fallon in London.

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