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Design Council plans pan-European campaign to drive innovation

The Design Council has hired Claremont Communications ahead of a pan-European campaign aiming to drive design innovation, growth and job creation.

The ‘Design for Europe’ brief was awarded following a three-way competitive pitch process. The contract is over three phases in 28 EU member states and could see the agency work with Design Council for up to three years on the project.

“The EU’s design sector has an annual revenues of €36bn and Design for Europe aims to increase this by promoting the adoption of design as a driver for competitiveness, prosperity and well-being across the EU,” explained Claire Fennelow, programme lead at the Design Council.

“The idea is that better understanding of design will help Europe’s enterprises and public bodies to provide better products and services and increase the standard of living for EU citizens. Claremont will deliver a vital part of the Design for Europe programme by running the communications across the continent. We needed an agency that understood the importance of design in business and public services and who knew how to reach an enormous and diverse European audience.”

A PR and social campaign will kick off in 2015 to promote engagement with the programme.

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