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MediaCom North tops The Drum’s RAR Top 100 for the second year running


By Katie McQuater | Magazine Editor

December 10, 2014 | 2 min read

MediaCom North has ranked in first place in The Drum’s RAR Top 100, a list of the top agencies outside London.

The WPP-owned media agency maintained its leading position in the RAR Top 100 by achieving the highest average rank, with a turnover of £200,445,894 from the most recent financial year and a turnover growth of just under £45m.

The RAR Top 100, a list of the best-performing marketing services agencies outside London, is published by The Drum in association with Recommended Agency Register (RAR), and hits desks today.

To qualify for ranking, agencies must be recommended by clients using the RAR system of ratings, and have performed strongly across a number of financial criteria.

Following closely behind MediaCom in second place is Jellyfish, which achieved the top ranking for the measure of gross profit growth with £3.5m. Brass ranks third in this year’s Top 100, with a high ranking for its turnover growth of just under £5m.

The rest of the top 10 comprises BWP Group, Tangible UK, Media Agency Group, HRG UK, Home, iCrossing and Stein IAS.

Steve Antoniewicz, managing director of RAR, commented on the results: "The timing of this Top 100 report could not be better as it sets a really high bar for performance in the 12 months ahead.

"When I had the first glimpse of the data I was delighted. It’s always uplifting to see so many agency businesses doing so well in what has clearly been an exceptional period for many. When I’ve spoken to agencies from this group recently, they have been in confident tone and the results here mean that confidence is justified. Hats off to everyone who has featured."

The full list can be found in the RAR Top 100 supplement published alongside today’s issue of The Drum, and online here. A pdf version of the full report, complete with insights on all 100 agencies, can also be purchased.

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MediaCom North

MediaCom UK, a branch of the larger MediaCom network comprising 4,600 people in 116 global offices, provides business-building media solutions for a client roster which includes audi, great ormond street and glaxosmithKline. recently it has welcomed new clients such as Mars (galaxy), visitnorway and nuffield Health as well as retaining business with visitengland, Coutts and soda stream.

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We’re Brass.

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Jellyfish is a marketing performance company for the platform world, where success demands a creative, multi-platform mindset. We help brands thrive, by navigating, connecting, and harnessing the platforms that drive growth.

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BWP Group

We are a strategically-led creative agency specialising in brand and customer experience.

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Media Agency Group

Media Agency Group is an advertising agency specialising in the purchasing and planning of all media formats across the spectrum of advertising.

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We blend business consultancy know-how with marketing agency delivery. We believe an idea, strategy or product is stronger when built from multiple perspectives. With the right minds working together, blending insight, creativity, data, media and technology we know how to influence the entire brand experience, creating a sustained impact on brand performance.

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Stein IAS

Stein IAS ( are the B2B Originals, the first and leading global brand-to-demand agency for B2B enterprises worldwide. Stein IAS drives brand progression and revenue growth through highly original and effective creative ideas combined powered by data, intelligence and disruptive technology. Stein IAS has been named a B2B Agency of the Year by the ANA 10 of the past 13 years – and has won the WARC Effectiveness Award (Gold) for B2B the past two and has won the WARC Effectiveness Award (Gold) for B2B the past two.

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iCrossing UK

iCrossing is a digital marketing agency that works with businesses to create a real step-change. Setting it apart, iCrossing is owned by Hearst, the world’s largest independent media, entertainment and content company. Being part of the Hearst family gives iCrossing access to Hearst audiences, data, consumer research and category experts which allows iCrossing to better spot new insights, trends and inform direction for its clients.

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