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The Drum Recommends Regional Agencies

MediaCom North tops The Drum’s RAR Top 100 for the second year running


By Katie McQuater, Magazine Editor

December 10, 2014 | 2 min read

MediaCom North has ranked in first place in The Drum’s RAR Top 100, a list of the top agencies outside London.

The WPP-owned media agency maintained its leading position in the RAR Top 100 by achieving the highest average rank, with a turnover of £200,445,894 from the most recent financial year and a turnover growth of just under £45m.

The RAR Top 100, a list of the best-performing marketing services agencies outside London, is published by The Drum in association with Recommended Agency Register (RAR), and hits desks today.

To qualify for ranking, agencies must be recommended by clients using the RAR system of ratings, and have performed strongly across a number of financial criteria.

Following closely behind MediaCom in second place is Jellyfish, which achieved the top ranking for the measure of gross profit growth with £3.5m. Brass ranks third in this year’s Top 100, with a high ranking for its turnover growth of just under £5m.

The rest of the top 10 comprises BWP Group, Tangible UK, Media Agency Group, HRG UK, Home, iCrossing and Stein IAS.

Steve Antoniewicz, managing director of RAR, commented on the results: "The timing of this Top 100 report could not be better as it sets a really high bar for performance in the 12 months ahead.

"When I had the first glimpse of the data I was delighted. It’s always uplifting to see so many agency businesses doing so well in what has clearly been an exceptional period for many. When I’ve spoken to agencies from this group recently, they have been in confident tone and the results here mean that confidence is justified. Hats off to everyone who has featured."

The full list can be found in the RAR Top 100 supplement published alongside today’s issue of The Drum, and online here. A pdf version of the full report, complete with insights on all 100 agencies, can also be purchased.

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