The FA looks to increase fan support for FA Cup with #FACupAdventure push
The Football Association (FA) is hoping to increase support of its FA Cup contest in a marketing push which highlights the history of the competition as it continues to employ a new marketing strategy.
To kick off the campaign the trophy was sent to the South Pole, where adventure photographer, Martin Hartley captured images of it. He will now work with The FA over the course of the 2014/15 season to capture the story of the ‘adventure of The FA Cup'.
Fans have been encouraged to submit their own FA Cup adventure pictures via Twitter using the hashtag #FACupAdventure, for inclusion in an FA Cup 2014/15 Adventure Book, involving Hartley.
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Those who provide content will be in with a chance to win prizes throughout the competition, including tickets to The FA Cup Final, whilst young football fans are being given the chance to take the FA Cup on a series of their own adventures including taking it to school.
In August the FA launched the Together for England campaign, which will run for two years, marking a different tack for the governing body, which has previously campaigned around individual matches.