UBS introduces Planet Art iPad app bringing contemporary art news to global audiences

Global financial services company UBS has created an iPad app to collect and distil global news about contemporary art.

Launched to coincide with the opening of Art Basel in Miami Beach ‘Planet Art’ offers a snapshot of the most relevant and trending topics in contemporary art.

Developed by Razorfish, Planet Art uses unique algorithms to read, index and objectively rank information from mainstream media, traditional art world new outlets, niche publications and blogs. Based on these methods, the app then presents the top-ranked information on trending topics within the contemporary art world.

The app’s design organises key stories into three categories – News, Features and The Market – to enable seasoned professionals and beginning art enthusiasts to stay up-to-date with the latest information. Users can also personalise Planet Art to create custom content streams.

UBS chief marketing officer, Johan Jervøe, commented: “Planet Art serves as an invaluable guide through a vast and often confusing system of contemporary art news sources and trends. We believe that critical insights and seeing the bigger picture are fundamental shared values between the art world and providing financial services.”

As an active participant in the field of contemporary art, with a corporate collection, record of investment in diverse international arts and initiatives, and as global lead partner of Art Basel, UBS developed Planet Art in order to provide its clients and the art world at large a simple tool to navigate the fragmented art landscape.

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