McCann London

McCann London adds Theo Izzard-Brown to team as head of strategy


By Ishbel Macleod, PR and social media consultant

December 3, 2014 | 1 min read

McCann London has poached Wieden + Kennedy’s planning director, Theo Izzard-Brown.

Joining the McCann London’s team as head of strategy, Izzard-Brown has been tasked to lead and grow the integrated planning team within McCann London, responsible for all brands across the entire client portfolio, including L’Oreal, Subway, Premier Foods and MasterCard.

Zaid Al-Zaidy, chief executive at McCann London, said: “Theo is a rare find, his track record is enviable and he has intellect, warmth and charm. I’m delighted to have tempted him to join us.”

Reporting into Al-Zaidy, Izzard-Brown will also hold responsibility for the continued development and application of the McCann’s core philosophy Truth Well Told.

Of his appointment, he said: “What Zaid and the team at McCann London are doing right now is incredibly exciting. The invitation to join and help shape the agency's next chapter is too big an opportunity to miss, and one I intend to make the very most of."

He will take up his new role in 2015.

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