MasterCard 'Priceless Table" campaign from McCannXBC USA has been named the Grand Midas Award winner by the financial services advertising awards.
The campaign aimed to help donations for Stand Up to Cancer grow to record levels, using a Times Square Billboard to drive dinner donations through a strategic partnership with celebrity chef Marcus Samuelsson.
The Innovation award, which was the highest scoring entry to showcase a leading-edge idea or execution. was handed to Jupiter Drawing Room (South Africa) Johannesburg for “Make Think Did” for client Absa/Barclays, while Diamond Integrated Marketing/Leo Burnett Canada earned a Gold Ingot for “#TDThanksYou” for client TD Bank in the Customer Loyalty & Retention category.
Other winners included Publicis Kaplan Thaler USA with six Gold Ingots for client Citi and. Diamond Integrated Marketing/Leo Burnett Canada earned a Gold Ingot for “#TDThanksYou” for client TD Bank in the new Customer Loyalty & Retention category.
The full list of winners can be viewed at the awards site.