Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
6 Apr 09:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

FEATURING
Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Ad of the Day: H & M - Magical Holidays

H&M's Christmas ad comes out all guns blazing, with big hitting names for young and old in the form of Tony Bennett and Lady Gaga duetting a razzmatazz swing number. Bennett is truly old now but still has that unmistakable twinkle, while Gaga, resplendent in Cher-style wig, looks slightly other worldy. The performance is tightly packed with goodies, as you'll realise at the end.

Creative Agency: Saturday London

Director: Johan Renck (repped by Black Label Productions)

Ad of the Day is brought to you in association with David Reviews.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.