Stolichnaya targets travel retail market with ultra-premium elit vodka gift packs
Stolichnaya has engaged JDO Brand Design & Innovation to create the gift packaging for luxury vodka elit by Stolichnaya.
Aimed at the global travel retail market and premium retailers, JDO was charged with designing packaging that would break through the clutter on shelf and set a benchmark for ultra-premium vodka gift packaging.
Ilse Wolfe, global marketing manager at SPI Group who own the elit brand, commented: “Our discerning customers demand elegant and sophisticated gift packaging when giving elit to loved ones or colleagues. JDO have expertly combined classic design with modern materials to create a perfect solution for elit; a visually stunning gift pack revealing the exceptional vodka inside.”
Based around a design combination of tin and precision injection moulding, JDO has created a gift pack that has a cut out element to mirror the shape of the bottle design and triangular branding device. Soft touch varnishes and graduated black and metallic finishes five the overall pack and ultra-premium look.
Paul Drake, JDO creative director, added: “We were clear that our competitor set was not just other premium alcoholic drinks but also luxury gifts in general: clothing, accessories, fine fragrance, skincare etc. Consumers have considerable choice in a global travel retail environment and make decisions that they might not necessarily make during the course of their normal shopping routines. We wanted to create a sublime pack that would arrest, stand out and win over each of these alternative categories.”
The packs will be available for purchase from Q1 2015.
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JDO Brand Design & Innovation
Brand & Packaging Design Agency | Specialising in Packaging Design, Innovation, 3D & Product Design, Brand & Corporate Identity.
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