VisitBritain crowdsources film content to show off the island's charms

VisitBritain has crowdsourced original film content to feature in the second phase of its international ‘Sounds of Great Britain’ digital marketing campaign.

The tourist body and MediaCom Beyond Advertising worked with crowdsourcing company Genero's global network of filmmakers to produce a number of short films reflecting the variety of sights, sounds and experiences on offer across Britain.

The overall winning film Quintessentially (shown above), is a whistle stop tour along the Poppy Line, a beautiful and quaint Steam Railway running along the stunning North Norfolk Coast.

Phil Taylor, head of marketing at VisitBritain, said: “We need to help potential visitors visualise themselves in Britain, make an emotional connection, and move closer to making that holiday booking.

"The aim of Sounds of Great Britain is to get the world thinking and feeling differently about Britain. With Genero’s help, these eclectic films will take the consumer a step further on that journey.”

The winning films can be viewed on VisitBritain’s Lovewall and will be shared on social and digital channels and seeded by Unruly.

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