the List

The List announces new investment with plans to become free and expand digitally


By Ishbel Macleod, PR and social media consultant

November 26, 2014 | 2 min read

The List, an Edinburgh based publisher and events listings guide, has announced plans to become free from 2015, following further investment from existing shareholders as well as from two digital entrepreneurs in London.

This investment will see the company expand, with the launch of new digital initiatives including expansion of List Events, expansion on film hub and the addition of other genre based activities.

Increased editorial coverage will also come as part of the investment, under newly appointed editor Yasmin Sulaiman, with more members of staff to join the editorial team.

Sulaiman said: “Having worked across digital media and arts journalism for the past eight years, I think there is substantial potential for covering the arts in new editorial ways. I'm looking forward to rolling out new approaches and content that engages with a wide audience, and am pleased to be joining The List as editor at such an exciting time.”

The List will become a free title with an increased print run from the first issue of 2015 on a modified publication calendar, which will see issues every two months as well as preview and weekly issues during the Edinburgh festival season.

Simon Dessain, executive director of The List, said: “The List made a big commitment to building, firstly, a web business and then to make the further investment to deliver highly functional services for mobile users who at certain times of the day represent over 80 per cent of our audience. Today we take the next step in ensuring that The List remains a technology leader that can capitalise on the opportunities in a fast changing landscape.”

This comes as Time Out has launched websites covering both Edinburgh and Glasgow.

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