Sonos has attempted to visualise music like never before in two adverts created by 72and Sunny.
Working alongside Jelly London’s multi-disciplinary Buenos Aires-based studio Plenty and production studio 1stAveMachine, the ‘Your Home’ campaign tells a sensory story of music’s transformative power.
Tasked with visually defining Sonos as an immersive way to transform your home music experience, Plenty’s Claymation bouquets and pop art take over with the rise and fall of music.
In both ads, the material interacting with the live-action backgrounds looks like real Claymation texture, but it’s in fact CG.
The objects and characters were animated frame by frame, just like in a stop motion shoot, and as a result created the smoothest morphs between frames while retaining the look and feel of handcraft.