Rapp has promoted Mike Wells to the newly created role of digital director charged with driving digital integration across the agency’s creative, media and data client base.
Wells has been with Rapp for six years and has been responsible for the running and growth of a number of key digital accounts.
Of the appointment, Rapp managing director John Perkins commented: “Mike has been spearheading innovative digital solutions for global clients across a number sectors and his commitment has delivered significant growth. This promotion and the creation of this new role is a reflection of this success.”
Wells added: “Our focus is helping our clients connect the disparate pieces of digital, together with data, to deliver effective customer experiences. This approach resonates with our clients and I am very excited about the future for RAPP in this space.”
During his time at Rapp Wells has led large-scale global projects including platform consolidations and CRM/behaviour support programs, as well as successful new business pitches for healthcare and consumer brands.
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RAPP is a global, data-driven creative community that builds direct, meaningful and high-value relationships between brands and people. At RAPP, with our unrivalled depth of expertise in first-party data, we’ve been observing and cataloguing real people’s lives for 50 years. In today’s world the balance of power has shifted, and customers are in control, which is why we put people and their preferences at the heart of the brand experience. With a talent base of more than 1,600 professionals in 18 offices, we help brands grow the value of real people by understanding what really matters and creating experiences that are right for real people, with real needs, in real time, creating marketing that matters. Our expertise in data and marketing sciences allows us to deliver our clients actionable human insight - an incredible understanding of genuine motivations, observed transactions and actual interactions. Our process reflects how real people think; we balance the left brain and the right, and we do our best work when we bring Precision and Empathy into balance. Building on our data foundation, RAPP delivers a range of capability across social, digital, customer experience and technology.
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