Christmas Creative Showcase: Featuring Ogilvy & Mather NY, WCRS, ButterflyCannon and more
Ho ho ho! Welcome to the second installment of our special Christmas-themed edition of The Drum Creative Showcase.
Once again, we'll be showing the best seasonal creative work and giving you, the reader, the chance to decide which Christmas campaigns, packaging design, and apps will make it into The Drum magazine.
You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (10 December) in the Creative Showcase spread.
Other popular entrants will also be considered for the print edition. Submit your vote before Monday 1 December to ensure your favourite doesn't end up on the naughty list.
To submit any work please contact gillian.west@thedrum.com, the Creative Showcase will resume as normal in January 2015.
For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.
Adam&EveDDB: Mulberry '#WinChristmas'
Brand: Mulberry
Title(s): #WinChristmas
Agency: Adam&eveDDB
Agency website: http://www.adamandeveddb.com/
Executive Creative Director: Ben Priest, Ben Tollet, Emer Stamp
Creative Director: Richard Brim, Daniel Fisher
Copywriter: Miles Carter
Art Director: Sophie Knox
Additional Credits: Business Director: Paul Billingsley
Account Manager: Olivia Chittenden
Production Company: Rattling Stick
Director: Andy McLeod
Editor: Johnnie Scarlett at The Quarry
Soundtrack name and composer: When It’s Christmas Time 5 (1792/41) David Tobin (PRS/BMI)/ Jeff Meegan (BMI) Charley Harrison (ASCAP)
Illustrator: Harry Malt
Post-production: Big Buoy
Audio post-production: Wave
Published: November 2014
Short Rationale (optional): Everyone knows that gift-giving at Christmas is secretly a game of family one up-manship; there’s nothing worse than realising your sister has got mum a better present than you did.
The integrated campaign, created by adam&eveDDB broke on 10 November, includes a 90 second online film directed by Andy McLeod, showing a young woman opening presents from her nearest and dearest, each new present trumping the one that preceded it… a portrait painted by her sister is immediately bettered by a (waving) puppy from her parents, only to in turn be trumped by a unicorn from her boyfriend. Just when it seems the bar can’t be raised any higher, grandma delivers the present to eclipse all presents – a Mulberry Bayswater bag (in Hibiscus pink, of course).
RKCR/Y&R: Marks & Spencer '#FollowTheFairies'
Brand: Marks & Spencer
Title(s): #FollowTheFairies
Agency: RKCR/Y&R
Agency website: http://www.rkcryr.com/#!/work
Creative Director: Mark Roalfe
Art Director: Chris Hodgkiss
Copywriter: Pip Bishop
Additional Credits: Account Director: Georgie Rechner
Agency Producer: Jody Allison
Director/Production Company: Philippe Andre/Independent
Producer: Cathy Green
Editor: Russell Ike
Post Production: MPC
Sound Design: Wave
Music: Native
DoP: David Ungaro
Published: November 2014
Short Rationale (optional): Set to the catchy classic Julie London version of ‘Fly Me to the Moon’, Magic and Sparkle take the lead role, as they clock in for a day’s work at the Fairy Factory. Soaring the city skies, the duo are eager to bring a smile to the unaware people below - gifting snow fall to children stuck in-doors, adorning grey washing lines with glittering party dresses and sparking love between a lonely pair.
FCB Inferno: Post Office 'Get Christmas Wrapped Up'
Brand: Post Office
Title: Get Christmas Wrapped Up
Agency: FCB Inferno
Agency website: http://www.FCBinferno.com
Executive Creative Director: Gary Robinson
Creative Director: Colin Mitchell
Art Director: Jack Walker
Copywriter: Ali Dickinson
Additional Credits: Planning Director: Vicki Holgate
Business Director: Sharon Jiggins MD
Account Director: Kate Whitehead/Claire Maddocks
Agency Producer: Mandy Boyter
Production Assistant: Hannah Kingsbury
Media Company: Mindshare
Production Company: Hotspur and Argyle
Director: David Kerr
Producer: Victoria Lynn and Danny Fleet
Editor: Adam Spivey at The Playroom
Post Production Producer: Ross Culligan
Grade: Aubrey at Electric Theatre
Post-production: Unit Media
Audio post-production: Nick Angell at Angell Sound
Music: Christian Henson at Air Edel
Published: November 2014
Short Rationale (optional): Christmas can be a stressful time of year - which is only added to by countless commercials amplifying the pressure for Christmas to be perfect with campaigns designed to trigger sentimentality and nostalgia. Fortunately, this year, The Post Office is helping you keep festive not stresstive, with a range of products and innovations to help you get Christmas all wrapped up. The quirky campaign is fronted by Robert Webb, featuring Pixie Lott, Amanda Holden, Gino D'Acampo and Jim Carter - not to mention the James Dean of Dachschunds.
The campaign continues online with a suite of bloopers, Chrimbo messages, celebrity pep talks and surreal games including 'What's Amanda Holding?'.
AMV BBDO: Sainsbury’s 'Christmas is for sharing'

Brand: Sainsbury’s
Title(s): Christmas is for sharing
Agency: AMV BBDO
Agency website: http://amvbbdo.com/
Creative Director: Alex Grieve, Adrian Rossi, Michael Durban, Tony Strong
Art Director/Copywriter: Tim Riley
Additional Credits: Production Company: Rattling Stick
Director: Ringan Ledwidge
Sound: Wave
Post Production: The Mill
Editor: Rich Orrick
Published: November 2014Short Rationale (optional): Sainsbury’s Christmas offering this year has moved away from a price and product-led message to tell the story of ‘The Christmas Truce’.
On Christmas Day 1914 – the first year of World War One – British and German soldiers called a truce and came together on neutral territory to mark the day.
The full three and a half minute spot – directed by Ringan Ledwidge – is a creative interpretation of this day.
It shows a young British soldier leading the truce to bring the two camps together to exchange stories and play football. The British soldier connects with a young German soldier who, upon returning to his camp, finds he has been gifted a chocolate bar.
It ends on the tagline ‘Christmas is for sharing’.
Smith & Village: Booths 'Booths Christmas Book 2014'


Brand: Booths
Title(s): Booths Christmas Book 2014
Agency: Smith & Village
Agency website: http://smithandvillage.com
Creative Director: Debrah Smith
Art Director: Debrah Smith
Copywriter: Lydia Slater
Illustrator/Cover Design: Coralie Bickford-Smith
Photographer: Craig Robertson
Additional credits: Home Economy: Angela Boggiano
Published: October 2014
Short rationale (optional): This Christmas, the independent food and wine retailer Booths has launched its second ‘Christmas Book’, a 200 page collection of their best quality products available for purchase in-store, and, for the first time in the brand’s history, for delivery nationwide. Created by branding consultancy Smith &+ Village, the book has been developed to help position Booths as a national Christmas brand. Inspired by The Twelve Days Of Christmas, the entire narrative of this year’s book has been developed to inspire customers to plan ahead and order early – whether they intend to cook from scratch, or have all they need ready-prepared and delivered.
Mother London: Boots 'Special Because'



Brand: Boots
Title(s): Special Because
Agency: Mother London
Agency website: http://www.motherlondon.com/
Creative Director: Chaka Sobhani
Creatives: Richard Tahmasebi, Pilar Santos
Additional Credits: Sound Design: Anthony Moore
Audio Post Production: Factory Studios
Editor: Neil Smith
Editint Company: Work Post
Post Production House: MPC
Production Manager: Kate Taylor
Production Company: Biscuit Filmworks
Producer: Charlotte Woodhead
Managing Director: Shawn Lacy
Executive Producer: Orlando Wood
Director: Noam Murro
Published: November 2014
WCRS: B&Q 'Christmas Unleashed'
Brand: B&Q
Title(s): Christmas Unleashed
Agency: WCRS
Agency website: http://www.wcrs.com/
Executive Creative Director: Ross Neil
Creative Directors: Jane Briers, Dave Cornmell
Additional Credits: Agency Producer: Eileen Stevens, Chantelle Bloom
Account Handling: Megan Armitage, Andrew Inman
Planning: Olivia Stubbings
Production Company: Another Film Company
Director: Olly Williams
Producer: Simon Monhemius
Editor: Leo King @ Stitch
Post-Production: Absolute Post
Audio: Ben @ Grand Central
Published: November 2014
Short Rationale (optional): This Christmas, B&Q is motivating consumers to decorate their home in a way that’s bigger, better and more fun than ever before, positioning the retailer as the one stop shop for all things Christmas: from fuller trees, innovative outdoor-indoor lights that can cover every square inch of a roof, and animated dancing toys, to Christmas jumpers and orange aprons galore.
DLKW Lowe: Morrisons 'Make it special'


Brand: Morrisons
Title(s): Make it special
Agency: DLKW Lowe
Agency website: http://www.dlkwlowe.com/
Creative Director: Tom Hudson and Graham Storey
Creative Team: Tom Hudson
Additional Credits: Planner: Rebecca Morgan and James Dawkins
Account Team: Ian Barlow, Kirsteen Scoble, Alice Tschuchnigg, Lucy Pearce
Agency Producers: Serena Freeman and Vanessa Hunt
Media Agency: MEC UK
Production Company: Blink Productions
Director: Jonathon Herman
Editing House: Marshall Street Editors
Editor: Tim Thornton-Allan
Post Production: Electric Theatre
Sound Design: Ben Leeves
Audio Post Production: Grand Central Recording Studios
Music: Yellow Boat Music
Published: November 2014
Short Rationale (optional): The fully integrated Christmas campaign brings together in-store activity, TV, radio and press advertising as well as two sponsorship deals; Global Radio’s Capital FM’s Jingle Bell and ITV’s Text Santa.
Featuring Ant and Dec and set to Yuletide classic “It's Beginning to Look a Lot Like Christmas”, the campaign goes to the heart of what makes Christmas special; fresh food, families, great entertainment and traditions. For example, turning on the Christmas lights or eating that first mince pie, those festive occasions that will be taking place up and down the country in the build up to Christmas Day. Like a picture book, each scene brings to life the different stories of the characters as they sing the corresponding lines from the song.
The advert shows how Morrisons is helping its customers make Christmas special for their families. From the expertise it invests in its butchers, bakers, fishmongers and greengrocers to the great value it offers on fresh food and famous brands.
ButterflyCannon: Hennessy Very Special 'Hennessy Very Special Gift Packs'




Brand: Hennessy Very Special
Title(s): Hennessy Very Special Gift Packs Created by ButterflyCannon
Agency: ButterflyCannon, London
Agency website: http://www.butterflycannon.com
Creative Director: Jon Davies
Published: October 2014
Short rationale (optional): Following ButterflyCannon’s striking packaging redesign for Hennessy Very Special, this new look needed to be customised for the more relaxed and celebratory Festive gift packaging. ButterflyCannon’s approach was to maintain the core of the redesign whilst embellishing it with a bit of sparkle, holly and stars mixed with the emblematic vines. The Hennessy bow was untied and the festivities released to float around the packs. The ribbons acting like party streamers entwining themselves onto the bold side panel logos.
All the sensory and luxury codes were kept to ensure the packs didn’t feel devalued by this more playful approach to the design.
“It was essential that we maintained the recognition of the packaging identity as it had only recently been launched however we also wanted to give the packaging a bit more exuberance and party attitude. The untying of the bow to release the holly and sparkles seemed like the perfect metaphor for this festive fun,” said Jon Davies, Creative Director at ButterflyCannon.
The design extends across the carton and two gifts packs, one containing glasses and the other a miniature bottle of Hennessy Black (US market only). The new packs are available globally as from October 2014.
RKCR/Y&R: Vodafone 'Power to the festive'
Brand: Vodafone
Title(s): Power to the festive
Agency: RKCR/Y&R
Agency website: http://www.rkcryr.com/#!/work
Additional Credits: Film Production: Rattling Stick
Director: Pete Riski
Editor: Eve Ashwell @ Cut+Run
Sound Design: Sam Ashwell @ 750MPH
Published: November 2014
Short Rationale (optional): The TV ad kicks off what will be Vodafone’s biggest ever Christmas campaign and features a range of local heroes, who are the lifeline to communities throughout the UK who depend on them, especially at this special time of year. Hospital staff, farmers and even Vodafone Network Operations employees (amongst others) can be seen taking time out of their working day to enjoy a rare moment of respite during the busy Christmas period singing along to Disney’s ‘Let it go’ (it’s one of the films on Sky Movies this Christmas).
Cheil UK: Samsung 'All wrapped up early / Christmas round ours'
Brand: Samsung
Title(s): All wrapped up early / Christmas round ours
Agency: Cheil UK
Agency website: http://www.cheil.com/
Executive Creative Director: Logan Wilmont
Creative Director: Jim Eyre, Dave Newbold
Agency Producer: Oliver Featherman
Group Account Director: Andrew Boatman
Senior Account Manager: Oliver Zammit-Tabona (Cheil UK)
Production Company: Radical Media
Director: Josh and Xander
DoP: Lol Crawley
Producer: Josh Barwick
Editor: Jonnie Scarlett at The Quarry
Music: Massive Music
Post: The Mill
Sound Engineer: Ed Downham at Wave Sound
Published: November 2014
Short Rationale (optional): The ad ‘All wrapped up early’ celebrates Samsung’s latest Galaxy Note 4 flagship smartphone, positioning the Note 4 as the ideal companion to help organise the best Christmas possible. Scenes include families and individuals using the phone to capture special moments including proud parents at a school nativity capturing their daughter’s performance, family members filming themselves falling over while ice-skating, and a man doing some late last minute Christmas shopping online in bed.
‘Christmas round ours’ celebrates the whole of the Samsung range, demonstrating the role technology can play in the lives of Britons over Christmas. The ad includes scenes of Britons staying in touch with loved ones, preparing the Christmas dinner, friends enjoying a festive drink at the pub, and a father and daughter re-living their experience ice-skating earlier in the day.
Wieden + Kennedy: Foyles 'Dear Book Giver'




Brand: Foyles
Title: Dear Book Giver
Agency: Wieden + Kennedy
Agency Website: wklondon.com
Published: November 2014
RKCR/Y&R: Marks and Spencer 'Food Banquet'
Brand: Marks and Spencer
Title(s): Food Banquet
Agency: RKCR/Y&R
Agency website: http://www.rkcryr.com/#!/work
Creative Director: Mark Roalfe
Art Director: Chris Hodgkiss
Copywriter: Pip Bishop
Photographer: Karen Thomas
Additional Credits: Account Manager: Stephanie Treffers
Board Account Director: Anna Crabtree
Agency Producer: Spru Rowland
Director/Production Co: Stuart Rideout/RSA Films
Producer: Ben Porter
Editor: Dafydd Upsdell
Post Production: MPC
Sound Design: Wave
Music: Native
Published: November 2014
Short Rationale (optional): Using the same creative idea as the core Christmas campaign, the latest ad series sees M&S’ famous strap line ‘Magic & Sparkle’ brought to life in the form of two playful fairies – who spread a little festive cheer as the stars of the retailer’s campaign.
The magical duo peak through a window and click their fingers to transform a bare dining table into a glittering Christmas banquet.
The spectacular festive food and drink that appears has its own touches of M&S magic. From the sparkling Gold G & Tea cocktail to the juicy whole pear hidden inside a Baked Pear & Stilton Pork Pie.
18 Feet & Rising: House of Fraser 'Be you, no matter who, this Christmas'
Brand: House of Fraser
Title(s): Be you, no matter who, this Christmas
Agency: 18 Feet & Rising
Agency website: http://www.18feet.com/
Creative Director: Anna Carpen
Creative: Alex Delaney
Additional Credits: Strategic Business Lead: Kat Grenville-Jones
Account Manager: Danielle Stephenson
Producer: Russell Taylor
Director: Jennifer Vendetti
Production Company: Bold Company
Producer: Dave Knox
DOP: Shane Sigler
Post Production: Finish Post & Absolute
Sound: Antony Moore @ Factory
Digital and Social Media content produced by MakeMade
Photographer: Jonjo Borril
DOP: Louis Jopling
Media agency: Goodstuff
Published: November 2014
Short Rationale (optional): House of Fraser has launched its Christmas campaign ‘Be you, no matter who, this Christmas’, from creative agency 18 Feet & Rising, leading with the retailer’s first brand TV campaign in over a decade.
The ad campaign runs across TV (60”, 40” and 20” spots), VOD, online and social through Instagram and Twitter.
The documentary style films feature models from the campaign talking to camera as if at a casting session, discussing Christmas gifting and how they are looking forward to the festive season. The models then nominate someone special to them who arrives on camera to be surprised with the perfect gift.
Wieden+Kennedy: Tesco 'Lights On'
Brand: Tesco
Title(s): Lights On
Agency: Wieden+Kennedy
Agency website: http://wklondon.com/
Creative Director: Ray Shaughnessy, Dan Norris
Creatives: Hollie Walker, Freddie Powell
Additional Credits: TV Producer: Matthew Ellingham
Film Production: Sonny London
Director: Guy Manwaring
Producer: Alicia Richards
Photography: Marc Gomez Del Moral
Production Design: Sophie Becher
Editor: Mark Edinoff @ Work
VFX: Electric Theatre Collective
Published: November 2014
Ogilvy & Mather NY: Tiffany & Co 'A Tiffany Holiday'


Brand: Tiffany & Co
Title: A Tiffany Holiday
Agency: Ogilvy & Mather, New York
Agency Website: http://www.ogilvy.com/
Chief Marketing Officer: Lauren Crampsie
Chief Creative Officer: Chris Garbutt
Group Creative Director: Debra Fried
Creative Director: Jeff Leaf
Executive Producer: Maureen Phillips
Animation: Psyop
Music: "Out of the Blue" by Chauncey Jacks
Executive Group Director: Leyland Streiff
Account Supervisor: Kat Bear
Account Executive: Aniella Opalacz
Published: November 2014
Shoot the Company: House of Fraser 'The Fairy Tale - It all starts with the dress'
Brand: House of Fraser
Title(s): The Fairy Tale - It all starts with the dress
Agency: Shoot the Company
Agency website: http://www.shootthecompany.com
Agency directors: Tom Hillier, Henry Wilks
Creative: Sara Butler, Jo Hillier
Producer: Sara Butler
Director: Sophie Lifschutz
Production and Post Production: Shoot the Company
Production Assistant: Inga Baiba
Casting Director: Anji Carroll
Editor: Mark Hermida
VFX Editor: Ross Leppard
Audio Post Production: Splice
Music Publisher: Audio Network
Published: November 2014
Short Rationale (optional): It's the office Christmas party but Cindy's snowed under and has nothing to wear. Will Cinderella go to the ball? A modern take on the classic fairytale.
The Media Group: Great Ormond Street Hospital 'Christmas installation'




Brand: Great Ormond Street Hospital
Title(s):Christmas Installation
Agency:The Media Group
Agency website: http://www.themediagroup.tv
Creative: Rachael Boothby, Alison Booker
Published: November 2014
Short Rationale (optional): The Media Group was commissioned to design and build a Christmas installation at Great Ormond Street Hospital. The set support’s the Charity’s long-established Christmas stocking appeal and will help to bring the magic of Christmas to the families, patients and staff at the hospital.
Over 45,000 messages of goodwill are expected over the festive period, and will be displayed on big screens in the installation and around the hospital.
Add on TV Manchester: Boux Avenue 'Dreaming of Boux'
Brand: Boux Avenue
Title(s): Dreaming of Boux
Agency: Add on TV Manchester
Agency website: adontv.co.uk
Media Agency: The 7 Stars
Creative Director: Phil Stentiford
Film Director: Julian Kronfli
Narrative: Phil Stentiford/ Julian Kronfli
Photographer: Paul Lilley
Additional Credits: Over All Production: Edward Duliba, Lyndsey Goodwin - Add On TV, Location Producers: Cape Direct, Post Production: John Sharp - VTR North, Music Adaptation: Rob Parrett,
Published: November 2014
Short Rationale: The ad is aimed at women of all ages, featuring sexy lingerie sets and chemises right through to novelty nightwear. It encapsulates the luxury, glamour and fun of Boux Avenue with a touch of flirty humour, brought to life by the animated star of the show ‘Rudy.’



Brand: Tesco Clubcard
Title: #secretscanta
Link: http://www.clubcardsecretscanta.com/
Agency: We Are Social
Agency website: wearesocial.net
Creative Director: James Nester
Head of Creative Technology: Matt Payne
Account Director: Lisa Hardy
Producer: Toni Swaby
Senior Strategist: Lorya Noseda
Senior Creative Technologist: Chris Applegate
Senior Account Manager: Melanie Hughes
Creative: Tom Bellamy
Senior Designer: Ant Eagle
Senior Account Executive: Emma Cockbill
Junior Writer: Charlotte Miller
Junior Developer: Beth Allchurch
Creative: Alenka Miklasova
Short Rationale: Santa's gone social this Christmas! Tesco Clubcard has launched 'Secret Scan-ta', a campaign to help people find the perfect presents for friends and family using social technology.
Secret Scan-ta, created by We Are Social, invites both Clubcard customers and non-customers to input the Twitter handle of a person they are buying the gift for into the site, it then scans that person’s Twitter account, assessing their interests by looking at the people and organisations they follow.
Santa then suggests some suitable gifts from the Tesco range, linking to each for easy purchase. If the user has Clubcard vouchers, it'll show them how they can make the most of those, too.
Isobel: Hammerson Shopping Centres 'Colliderscope'
Hammerson WestQuay Christmas TV Ad 2014 from isobel advertising on Vimeo.
Brand: Hammerson Shopping Centres
Title(s): Colliderscope
Agency: isobel, London, UK
Agency website: http://www.isobel.com
Creative Director: Rob Fletcher, David Alexander
Director: Daniel Cohen
Production Co: Aardman Animations
Additional credits: Producer: Denise Robinson
Account Director: Sarah Frackowiak
Account Partner: Jamie Williams
Published: November 2014
Short Rationale (optional): London ad agency isobel have joined forces with Aardman Animations to create a national Christmas campaign for Hammerson shopping centres.
Building on the success of ‘There are many sides to…’ positioning, the campaign features a 13ft fully-automated mechanical model designed to express and bring to life the brilliant collisions that are unique to shopping centres - the many possibilities of Hammerson shopping centres.
Food, technology, fashion, beauty, accessories and cinema are all represented in a one-off model conceived by isobel creative director Rob Fletcher and created by the award-winning Aardman Animations.
A smart phone peeks out of a blue leather bag, a meccano-esque contraption drips brightly coloured nail varnishes onto revolving records, scarves ‘pour’ out of china teapots, shiny baubles scatter onto a raised umbrella, brightly coloured plastic ladles evoke the charm of a Ferris wheel. And then the camera pulls back to reveal the complete model, turning and twirling, snow falling - a cacophony of unlikely, delightful collisions.