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Christmas House of Fraser Post Office

Christmas Creative Showcase: Featuring Ogilvy & Mather NY, WCRS, ButterflyCannon and more


By Gillian West, Social media manager

November 24, 2014 | 28 min read

Ho ho ho! Welcome to the second installment of our special Christmas-themed edition of The Drum Creative Showcase.

Once again, we'll be showing the best seasonal creative work and giving you, the reader, the chance to decide which Christmas campaigns, packaging design, and apps will make it into The Drum magazine.

You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (10 December) in the Creative Showcase spread.

Other popular entrants will also be considered for the print edition. Submit your vote before Monday 1 December to ensure your favourite doesn't end up on the naughty list.

To submit any work please contact, the Creative Showcase will resume as normal in January 2015.

For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.

Adam&EveDDB: Mulberry '#WinChristmas'

Brand: Mulberry

Title(s): #WinChristmas

Agency: Adam&eveDDB

Agency website:

Executive Creative Director: Ben Priest, Ben Tollet, Emer Stamp

Creative Director: Richard Brim, Daniel Fisher

Copywriter: Miles Carter

Art Director: Sophie Knox

Additional Credits: Business Director: Paul Billingsley

Account Manager: Olivia Chittenden

Production Company: Rattling Stick

Director: Andy McLeod

Editor: Johnnie Scarlett at The Quarry

Soundtrack name and composer: When It’s Christmas Time 5 (1792/41) David Tobin (PRS/BMI)/ Jeff Meegan (BMI) Charley Harrison (ASCAP)

Illustrator: Harry Malt

Post-production: Big Buoy

Audio post-production: Wave

Published: November 2014

Short Rationale (optional): Everyone knows that gift-giving at Christmas is secretly a game of family one up-manship; there’s nothing worse than realising your sister has got mum a better present than you did.

The integrated campaign, created by adam&eveDDB broke on 10 November, includes a 90 second online film directed by Andy McLeod, showing a young woman opening presents from her nearest and dearest, each new present trumping the one that preceded it… a portrait painted by her sister is immediately bettered by a (waving) puppy from her parents, only to in turn be trumped by a unicorn from her boyfriend. Just when it seems the bar can’t be raised any higher, grandma delivers the present to eclipse all presents – a Mulberry Bayswater bag (in Hibiscus pink, of course).

RKCR/Y&R: Marks & Spencer '#FollowTheFairies'

Brand: Marks & Spencer

Title(s): #FollowTheFairies

Agency: RKCR/Y&R

Agency website:!/work

Creative Director: Mark Roalfe

Art Director: Chris Hodgkiss

Copywriter: Pip Bishop

Additional Credits: Account Director: Georgie Rechner

Agency Producer: Jody Allison

Director/Production Company: Philippe Andre/Independent

Producer: Cathy Green

Editor: Russell Ike

Post Production: MPC

Sound Design: Wave

Music: Native

DoP: David Ungaro

Published: November 2014

Short Rationale (optional): Set to the catchy classic Julie London version of ‘Fly Me to the Moon’, Magic and Sparkle take the lead role, as they clock in for a day’s work at the Fairy Factory. Soaring the city skies, the duo are eager to bring a smile to the unaware people below - gifting snow fall to children stuck in-doors, adorning grey washing lines with glittering party dresses and sparking love between a lonely pair.

FCB Inferno: Post Office 'Get Christmas Wrapped Up'

Brand: Post Office

Title: Get Christmas Wrapped Up

Agency: FCB Inferno

Agency website:

Executive Creative Director: Gary Robinson

Creative Director: Colin Mitchell

Art Director: Jack Walker

Copywriter: Ali Dickinson

Additional Credits: Planning Director: Vicki Holgate

Business Director: Sharon Jiggins MD

Account Director: Kate Whitehead/Claire Maddocks

Agency Producer: Mandy Boyter

Production Assistant: Hannah Kingsbury

Media Company: Mindshare

Production Company: Hotspur and Argyle

Director: David Kerr

Producer: Victoria Lynn and Danny Fleet

Editor: Adam Spivey at The Playroom

Post Production Producer: Ross Culligan

Grade: Aubrey at Electric Theatre

Post-production: Unit Media

Audio post-production: Nick Angell at Angell Sound

Music: Christian Henson at Air Edel

Published: November 2014

Short Rationale (optional): Christmas can be a stressful time of year - which is only added to by countless commercials amplifying the pressure for Christmas to be perfect with campaigns designed to trigger sentimentality and nostalgia. Fortunately, this year, The Post Office is helping you keep festive not stresstive, with a range of products and innovations to help you get Christmas all wrapped up. The quirky campaign is fronted by Robert Webb, featuring Pixie Lott, Amanda Holden, Gino D'Acampo​ and Jim Carter - not to mention the James Dean of Dachschunds.

The campaign continues online with a suite of bloopers, Chrimbo messages, celebrity pep talks and surreal games including 'What's Amanda Holding?'.

AMV BBDO: Sainsbury’s 'Christmas is for sharing'

Brand: Sainsbury’s

Title(s): Christmas is for sharing

Agency: AMV BBDO

Agency website:

Creative Director: Alex Grieve, Adrian Rossi, Michael Durban, Tony Strong

Art Director/Copywriter: Tim Riley

Additional Credits: Production Company: Rattling Stick

Director: Ringan Ledwidge

Sound: Wave

Post Production: The Mill

Editor: Rich Orrick

Published: November 2014Short Rationale (optional): Sainsbury’s Christmas offering this year has moved away from a price and product-led message to tell the story of ‘The Christmas Truce’.

On Christmas Day 1914 – the first year of World War One – British and German soldiers called a truce and came together on neutral territory to mark the day.

The full three and a half minute spot – directed by Ringan Ledwidge – is a creative interpretation of this day.

It shows a young British soldier leading the truce to bring the two camps together to exchange stories and play football. The British soldier connects with a young German soldier who, upon returning to his camp, finds he has been gifted a chocolate bar.

It ends on the tagline ‘Christmas is for sharing’.

Smith & Village: Booths 'Booths Christmas Book 2014'

Brand: Booths

Title(s): Booths Christmas Book 2014

Agency: Smith & Village

Agency website:

Creative Director: Debrah Smith

Art Director: Debrah Smith

Copywriter: Lydia Slater

Illustrator/Cover Design: Coralie Bickford-Smith

Photographer: Craig Robertson

Additional credits: Home Economy: Angela Boggiano

Published: October 2014

Short rationale (optional): This Christmas, the independent food and wine retailer Booths has launched its second ‘Christmas Book’, a 200 page collection of their best quality products available for purchase in-store, and, for the first time in the brand’s history, for delivery nationwide. Created by branding consultancy Smith &+ Village, the book has been developed to help position Booths as a national Christmas brand. Inspired by The Twelve Days Of Christmas, the entire narrative of this year’s book has been developed to inspire customers to plan ahead and order early – whether they intend to cook from scratch, or have all they need ready-prepared and delivered.

Mother London: Boots 'Special Because'

Brand: Boots

Title(s): Special Because

Agency: Mother London

Agency website:

Creative Director: Chaka Sobhani

Creatives: Richard Tahmasebi, Pilar Santos

Additional Credits: Sound Design: Anthony Moore

Audio Post Production: Factory Studios

Editor: Neil Smith

Editint Company: Work Post

Post Production House: MPC

Production Manager: Kate Taylor

Production Company: Biscuit Filmworks

Producer: Charlotte Woodhead

Managing Director: Shawn Lacy

Executive Producer: Orlando Wood

Director: Noam Murro

Published: November 2014

WCRS: B&Q 'Christmas Unleashed'

Brand: B&Q

Title(s): Christmas Unleashed

Agency: WCRS

Agency website:

Executive Creative Director: Ross Neil

Creative Directors: Jane Briers, Dave Cornmell

Additional Credits: Agency Producer: Eileen Stevens, Chantelle Bloom

Account Handling: Megan Armitage, Andrew Inman

Planning: Olivia Stubbings

Production Company: Another Film Company

Director: Olly Williams

Producer: Simon Monhemius

Editor: Leo King @ Stitch

Post-Production: Absolute Post

Audio: Ben @ Grand Central

Published: November 2014

Short Rationale (optional): This Christmas, B&Q is motivating consumers to decorate their home in a way that’s bigger, better and more fun than ever before, positioning the retailer as the one stop shop for all things Christmas: from fuller trees, innovative outdoor-indoor lights that can cover every square inch of a roof, and animated dancing toys, to Christmas jumpers and orange aprons galore.

DLKW Lowe: Morrisons 'Make it special'

Brand: Morrisons

Title(s): Make it special

Agency: DLKW Lowe

Agency website:

Creative Director: Tom Hudson and Graham Storey

Creative Team: Tom Hudson

Additional Credits: Planner: Rebecca Morgan and James Dawkins

Account Team: Ian Barlow, Kirsteen Scoble, Alice Tschuchnigg, Lucy Pearce

Agency Producers: Serena Freeman and Vanessa Hunt

Media Agency: MEC UK

Production Company: Blink Productions

Director: Jonathon Herman

Editing House: Marshall Street Editors

Editor: Tim Thornton-Allan

Post Production: Electric Theatre

Sound Design: Ben Leeves

Audio Post Production: Grand Central Recording Studios

Music: Yellow Boat Music

Published: November 2014

Short Rationale (optional): The fully integrated Christmas campaign brings together in-store activity, TV, radio and press advertising as well as two sponsorship deals; Global Radio’s Capital FM’s Jingle Bell and ITV’s Text Santa.

Featuring Ant and Dec and set to Yuletide classic “It's Beginning to Look a Lot Like Christmas”, the campaign goes to the heart of what makes Christmas special; fresh food, families, great entertainment and traditions. For example, turning on the Christmas lights or eating that first mince pie, those festive occasions that will be taking place up and down the country in the build up to Christmas Day. Like a picture book, each scene brings to life the different stories of the characters as they sing the corresponding lines from the song.

The advert shows how Morrisons is helping its customers make Christmas special for their families. From the expertise it invests in its butchers, bakers, fishmongers and greengrocers to the great value it offers on fresh food and famous brands.

ButterflyCannon: Hennessy Very Special 'Hennessy Very Special Gift Packs'

Brand: Hennessy Very Special

Title(s): Hennessy Very Special Gift Packs Created by ButterflyCannon

Agency: ButterflyCannon, London

Agency website:

Creative Director: Jon Davies

Published: October 2014

Short rationale (optional): Following ButterflyCannon’s striking packaging redesign for Hennessy Very Special, this new look needed to be customised for the more relaxed and celebratory Festive gift packaging. ButterflyCannon’s approach was to maintain the core of the redesign whilst embellishing it with a bit of sparkle, holly and stars mixed with the emblematic vines. The Hennessy bow was untied and the festivities released to float around the packs. The ribbons acting like party streamers entwining themselves onto the bold side panel logos.

All the sensory and luxury codes were kept to ensure the packs didn’t feel devalued by this more playful approach to the design.

“It was essential that we maintained the recognition of the packaging identity as it had only recently been launched however we also wanted to give the packaging a bit more exuberance and party attitude. The untying of the bow to release the holly and sparkles seemed like the perfect metaphor for this festive fun,” said Jon Davies, Creative Director at ButterflyCannon.

The design extends across the carton and two gifts packs, one containing glasses and the other a miniature bottle of Hennessy Black (US market only). The new packs are available globally as from October 2014.

RKCR/Y&R: Vodafone 'Power to the festive'

Brand: Vodafone

Title(s): Power to the festive

Agency: RKCR/Y&R

Agency website:!/work

Additional Credits: Film Production: Rattling Stick

Director: Pete Riski

Editor: Eve Ashwell @ Cut+Run

Sound Design: Sam Ashwell @ 750MPH

Published: November 2014

Short Rationale (optional): The TV ad kicks off what will be Vodafone’s biggest ever Christmas campaign and features a range of local heroes, who are the lifeline to communities throughout the UK who depend on them, especially at this special time of year. Hospital staff, farmers and even Vodafone Network Operations employees (amongst others) can be seen taking time out of their working day to enjoy a rare moment of respite during the busy Christmas period singing along to Disney’s ‘Let it go’ (it’s one of the films on Sky Movies this Christmas).

Cheil UK: Samsung 'All wrapped up early / Christmas round ours'

Brand: Samsung

Title(s): All wrapped up early / Christmas round ours

Agency: Cheil UK

Agency website:

Executive Creative Director: Logan Wilmont

Creative Director: Jim Eyre, Dave Newbold

Agency Producer: Oliver Featherman

Group Account Director: Andrew Boatman

Senior Account Manager: Oliver Zammit-Tabona (Cheil UK)

Production Company: Radical Media

Director: Josh and Xander

DoP: Lol Crawley

Producer: Josh Barwick

Editor: Jonnie Scarlett at The Quarry

Music: Massive Music

Post: The Mill

Sound Engineer: Ed Downham at Wave Sound

Published: November 2014

Short Rationale (optional): The ad ‘All wrapped up early’ celebrates Samsung’s latest Galaxy Note 4 flagship smartphone, positioning the Note 4 as the ideal companion to help organise the best Christmas possible. Scenes include families and individuals using the phone to capture special moments including proud parents at a school nativity capturing their daughter’s performance, family members filming themselves falling over while ice-skating, and a man doing some late last minute Christmas shopping online in bed.

‘Christmas round ours’ celebrates the whole of the Samsung range, demonstrating the role technology can play in the lives of Britons over Christmas. The ad includes scenes of Britons staying in touch with loved ones, preparing the Christmas dinner, friends enjoying a festive drink at the pub, and a father and daughter re-living their experience ice-skating earlier in the day.

Wieden + Kennedy: Foyles 'Dear Book Giver'

Brand: Foyles

Title: Dear Book Giver

Agency: Wieden + Kennedy

Agency Website:

Published: November 2014

RKCR/Y&R: Marks and Spencer 'Food Banquet'

Brand: Marks and Spencer

Title(s): Food Banquet

Agency: RKCR/Y&R

Agency website:!/work

Creative Director: Mark Roalfe

Art Director: Chris Hodgkiss

Copywriter: Pip Bishop

Photographer: Karen Thomas

Additional Credits: Account Manager: Stephanie Treffers

Board Account Director: Anna Crabtree

Agency Producer: Spru Rowland

Director/Production Co: Stuart Rideout/RSA Films

Producer: Ben Porter

Editor: Dafydd Upsdell

Post Production: MPC

Sound Design: Wave

Music: Native

Published: November 2014

Short Rationale (optional): Using the same creative idea as the core Christmas campaign, the latest ad series sees M&S’ famous strap line ‘Magic & Sparkle’ brought to life in the form of two playful fairies – who spread a little festive cheer as the stars of the retailer’s campaign.

The magical duo peak through a window and click their fingers to transform a bare dining table into a glittering Christmas banquet.

The spectacular festive food and drink that appears has its own touches of M&S magic. From the sparkling Gold G & Tea cocktail to the juicy whole pear hidden inside a Baked Pear & Stilton Pork Pie.

18 Feet & Rising: House of Fraser 'Be you, no matter who, this Christmas'

Brand: House of Fraser

Title(s): Be you, no matter who, this Christmas

Agency: 18 Feet & Rising

Agency website:

Creative Director: Anna Carpen

Creative: Alex Delaney

Additional Credits: Strategic Business Lead: Kat Grenville-Jones

Account Manager: Danielle Stephenson

Producer: Russell Taylor

Director: Jennifer Vendetti

Production Company: Bold Company

Producer: Dave Knox

DOP: Shane Sigler

Post Production: Finish Post & Absolute

Sound: Antony Moore @ Factory

Digital and Social Media content produced by MakeMade

Photographer: Jonjo Borril

DOP: Louis Jopling

Media agency: Goodstuff

Published: November 2014

Short Rationale (optional): House of Fraser has launched its Christmas campaign ‘Be you, no matter who, this Christmas’, from creative agency 18 Feet & Rising, leading with the retailer’s first brand TV campaign in over a decade.

The ad campaign runs across TV (60”, 40” and 20” spots), VOD, online and social through Instagram and Twitter.

The documentary style films feature models from the campaign talking to camera as if at a casting session, discussing Christmas gifting and how they are looking forward to the festive season. The models then nominate someone special to them who arrives on camera to be surprised with the perfect gift.

Wieden+Kennedy: Tesco 'Lights On'

Brand: Tesco

Title(s): Lights On

Agency: Wieden+Kennedy

Agency website:

Creative Director: Ray Shaughnessy, Dan Norris

Creatives: Hollie Walker, Freddie Powell

Additional Credits: TV Producer: Matthew Ellingham

Film Production: Sonny London

Director: Guy Manwaring

Producer: Alicia Richards

Photography: Marc Gomez Del Moral

Production Design: Sophie Becher

Editor: Mark Edinoff @ Work

VFX: Electric Theatre Collective

Published: November 2014

Ogilvy & Mather NY: Tiffany & Co 'A Tiffany Holiday'

Brand: Tiffany & Co

Title: A Tiffany Holiday

Agency: Ogilvy & Mather, New York

Agency Website:

Chief Marketing Officer: Lauren Crampsie

Chief Creative Officer: Chris Garbutt

Group Creative Director: Debra Fried

Creative Director: Jeff Leaf

Executive Producer: Maureen Phillips

Animation: Psyop

Music: "Out of the Blue" by Chauncey Jacks

Executive Group Director: Leyland Streiff

Account Supervisor: Kat Bear

Account Executive: Aniella Opalacz

Published: November 2014

Shoot the Company: House of Fraser 'The Fairy Tale - It all starts with the dress'

Brand: House of Fraser

Title(s): The Fairy Tale - It all starts with the dress

Agency: Shoot the Company

Agency website:

Agency directors: Tom Hillier, Henry Wilks

Creative: Sara Butler, Jo Hillier

Producer: Sara Butler

Director: Sophie Lifschutz

Production and Post Production: Shoot the Company

Production Assistant: Inga Baiba

Casting Director: Anji Carroll

Editor: Mark Hermida

VFX Editor: Ross Leppard

Audio Post Production: Splice

Music Publisher: Audio Network

Published: November 2014

Short Rationale (optional): It's the office Christmas party but Cindy's snowed under and has nothing to wear. Will Cinderella go to the ball? A modern take on the classic fairytale.

The Media Group: Great Ormond Street Hospital 'Christmas installation'

Brand: Great Ormond Street Hospital

Title(s):Christmas Installation

Agency:The Media Group

Agency website:

Creative: Rachael Boothby, Alison Booker

Published: November 2014

Short Rationale (optional): The Media Group was commissioned to design and build a Christmas installation at Great Ormond Street Hospital. The set support’s the Charity’s long-established Christmas stocking appeal and will help to bring the magic of Christmas to the families, patients and staff at the hospital.

Over 45,000 messages of goodwill are expected over the festive period, and will be displayed on big screens in the installation and around the hospital.

Add on TV Manchester: Boux Avenue 'Dreaming of Boux'

Brand: Boux Avenue

Title(s): Dreaming of Boux

Agency: Add on TV Manchester

Agency website:

Media Agency: The 7 Stars

Creative Director: Phil Stentiford

Film Director: Julian Kronfli

Narrative: Phil Stentiford/ Julian Kronfli

Photographer: Paul Lilley

Additional Credits: Over All Production: Edward Duliba, Lyndsey Goodwin - Add On TV, Location Producers: Cape Direct, Post Production: John Sharp - VTR North, Music Adaptation: Rob Parrett,

Published: November 2014

Short Rationale: The ad is aimed at women of all ages, featuring sexy lingerie sets and chemises right through to novelty nightwear. It encapsulates the luxury, glamour and fun of Boux Avenue with a touch of flirty humour, brought to life by the animated star of the show ‘Rudy.’

Brand: Tesco Clubcard

Title: #secretscanta


Agency: We Are Social

Agency website:

Creative Director: James Nester

Head of Creative Technology: Matt Payne

Account Director: Lisa Hardy

Producer: Toni Swaby

Senior Strategist: Lorya Noseda

Senior Creative Technologist: Chris Applegate

Senior Account Manager: Melanie Hughes

Creative: Tom Bellamy

Senior Designer: Ant Eagle

Senior Account Executive: Emma Cockbill

Junior Writer: Charlotte Miller

Junior Developer: Beth Allchurch

Creative: Alenka Miklasova

Short Rationale: Santa's gone social this Christmas! Tesco Clubcard has launched 'Secret Scan-ta', a campaign to help people find the perfect presents for friends and family using social technology.

Secret Scan-ta, created by We Are Social, invites both Clubcard customers and non-customers to input the Twitter handle of a person they are buying the gift for into the site, it then scans that person’s Twitter account, assessing their interests by looking at the people and organisations they follow.

Santa then suggests some suitable gifts from the Tesco range, linking to each for easy purchase. If the user has Clubcard vouchers, it'll show them how they can make the most of those, too.

Isobel: Hammerson Shopping Centres 'Colliderscope'

Hammerson WestQuay Christmas TV Ad 2014 from isobel advertising on Vimeo.

Brand: Hammerson Shopping Centres

Title(s): Colliderscope

Agency: isobel, London, UK

Agency website:

Creative Director: Rob Fletcher, David Alexander

Director: Daniel Cohen

Production Co: Aardman Animations

Additional credits: Producer: Denise Robinson

Account Director: Sarah Frackowiak

Account Partner: Jamie Williams

Published: November 2014

Short Rationale (optional): London ad agency isobel have joined forces with Aardman Animations to create a national Christmas campaign for Hammerson shopping centres.

Building on the success of ‘There are many sides to…’ positioning, the campaign features a 13ft fully-automated mechanical model designed to express and bring to life the brilliant collisions that are unique to shopping centres - the many possibilities of Hammerson shopping centres.

Food, technology, fashion, beauty, accessories and cinema are all represented in a one-off model conceived by isobel creative director Rob Fletcher and created by the award-winning Aardman Animations.

A smart phone peeks out of a blue leather bag, a meccano-esque contraption drips brightly coloured nail varnishes onto revolving records, scarves ‘pour’ out of china teapots, shiny baubles scatter onto a raised umbrella, brightly coloured plastic ladles evoke the charm of a Ferris wheel. And then the camera pulls back to reveal the complete model, turning and twirling, snow falling - a cacophony of unlikely, delightful collisions.

Christmas House of Fraser Post Office

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