Newsquest to launch pro-independence newspaper the 'National' in Scotland in 5-day pilot
A pro-Scottish independence daily newspaper will hit the streets next week in a pilot being launched by Newsquest.
The company, which owns the Sunday Herald, the only Scottish newspaper to openly back independence, will launch ‘the National” on Monday 24 November.
The Guardian acquired a letter sent to retailers documenting the new newspaper. In it Malcolm MacDonald, head of circulation at Herald and Times group, said: “The pilot launch of the National is a response to reader requests for a daily title which supports independence."
It will be priced at 50p, be 32 pages long and will under-go a five-day pilot next week.
The publication’s website will be at www.national.scot although at the time of publication the address remains black. As a result of backing Scottish independence, the Sunday Herald announced a massive 111 per cent year-on-year rise in circulation. It will aim to capture this market with the daily title, which will be edited by Sunday Herald editor Richard Walker.
The move will come as a surprise to many, as newspaper sales have generally been declining with digital becoming central to many publications.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
Earlier this week, Trinity Mirror announced that it was dropping a number of its southern England local print titles, moving many of them online.