MailOnline rebrands as DailyMail to increase US brand familiarity
The Daily Mail has announced it will rebrand the highly popular MailOnline website as the DailyMail.com to help make the brand more marketable to advertisers in the US.
MailOnline will rebrand in the US
Speaking to the Wall Street Journal, Martin Clarke, chief of the Mail Online said: “We have massive traffic but haven't projected ourselves enough as a brand, which has been affected by some misunderstanding among advertisers over our name.
“People know the Daily Mail, but there has been some trouble getting them to connect that with MailOnline.”
Despite being one of the most visited news websites in the US, the lack of brand clarity has apparently confused advertisers.
The publication now has offices in New York and Los Angeles with over 200 employees. The site’s mix on celebrity gossip and scandal marks it as the second most popular website in the country.
In September, the site announced that it is looking to charge as much as £65,000 per native ad as a result of the high traffic it receives.
Content created with:
Daily Mail, Mail on Sunday, MailOnline
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