Coral pockets 2014 World Snooker UK Championship sponsorship
Coral has announced that it will sponsor the 2014 World Snooker UK Championship.
Coral signs UK Championship sponsorship deal
The bookmaker has partnered with the competition which will run from 25 November to 7 December at the York Barbican, where it will be televised worldwide to an estimated 100 million viewers via the BBC and other broadcasters.
A total 128 players will compete for the trophy and a cash prize of £150,000.
Barry Hearn, the chairman of World Snooker, said: “It's fantastic to have Coral on board for one of our Triple Crown events. The UK Championship is a true highlight of the sporting calendar, keenly anticipated by many millions of fans across the globe. We look forward to working closely with the Coral team and building a successful relationship.
"We are well on course for record ticket sales as fans continue to show massive enthusiasm for snooker. It's going to be a spectacular fortnight of drama and excitement as the best players in the world contest the title."
Simon Clare, PR director at Coral, added: "Snooker has evolved and modernised over the last few years while retaining all of its fine tradition and history, as has Coral. Together, the UK Snooker Championship and Coral make a very good fit indeed.
"It says everything about the longevity of both the UK Championship and Coral that this sponsorship is actually a reunion after an absence spanning three decades.”
Coral previously sponsored the tournament between 1978 and 1985.
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