Events

Coral pockets 2014 World Snooker UK Championship sponsorship

By John McCarthy | Media editor

Coral

|

Gala Coral Group article

November 20, 2014 | 3 min read

Coral has announced that it will sponsor the 2014 World Snooker UK Championship.

The bookmaker has partnered with the competition which will run from 25 November to 7 December at the York Barbican, where it will be televised worldwide to an estimated 100 million viewers via the BBC and other broadcasters.

A total 128 players will compete for the trophy and a cash prize of £150,000.

Coral signs UK Championship sponsorship deal

Barry Hearn, the chairman of World Snooker, said: “It's fantastic to have Coral on board for one of our Triple Crown events. The UK Championship is a true highlight of the sporting calendar, keenly anticipated by many millions of fans across the globe. We look forward to working closely with the Coral team and building a successful relationship.

"We are well on course for record ticket sales as fans continue to show massive enthusiasm for snooker. It's going to be a spectacular fortnight of drama and excitement as the best players in the world contest the title."

Simon Clare, PR director at Coral, added: "Snooker has evolved and modernised over the last few years while retaining all of its fine tradition and history, as has Coral. Together, the UK Snooker Championship and Coral make a very good fit indeed.

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"It says everything about the longevity of both the UK Championship and Coral that this sponsorship is actually a reunion after an absence spanning three decades.”

Coral previously sponsored the tournament between 1978 and 1985.

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