Samsung looks to raise awareness and desire of its Curved UHD TV with OOH push
Samsung is set to dominate five major UK cities with super-sized replicas of its Curved UHD TVs in a bid to raise awareness and desire.
Created by Cheil UK, the outdoor push sees each custom-built replica showcasing an image from Samsung’s ‘Coliseum’ TV advert from earlier in the year accompanied by the tagline ‘You’re surrounded’.
Running until 14 December, the five locations were hand selected by Cheil UK following analysis into the areas with the highest traffic and the correct elevation for the installations to provide the biggest impact.
Cheil UK head of media, Fiona FitzGibbon, explained that work followed a series of OOH firsts from Samsung and that the brand was continuing to “push the boundaries of OOH” with this latest campaign.
She added: “By building these immense structures on such a mammoth size and scale, we were able to really make a statement about Samsung and its Curved UHD TV technology.”
Guy Kinnell, head of TV and AV at Samsung Electronics UK & Ireland, said the brand wanted an outdoor campaign that reflected the “innovation and ambition” of the Curved UHD TVs in “the most exciting way possible.”
The bespoke fixtures were produced by Russell Signs.
Content created with:
Cheil UK
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