Sky Italia introduces personalised content recommendations

Sky Italia has partnered with ContentWise to introduce personalised content recommendations for users of its newly launched Sky Online video service.

Subscribers will be able to gain access to a content catalogue of films, sport and TV shows via the system from any internet enabled device, through which content creators can target video recommendations to selected users.

A range of interactive analytics will also be made available to Sky Italia, offering insights on effectiveness and user engagement.

Pier Paolo Tamma, chief information officer, Sky Italia, said: “Creating amazing entertainment experiences always means putting the customer first. As viewers demand more relevance and convenience in the content they consume, our goal is to make sure they can enjoy moving effortlessly across discovery patterns. Selecting ContentWise’s solution makes this vision a reality.”

ContentWise chief executive, Paolo Bozzola added: “The inspiration for ContentWise has always been to make it easy for service owners to put the user at the center of the entertainment experience, offering a one-stop-shop for personalized discovery and enabling continuous improvement of the experience. We are proud to be partnering with Sky Italia, one of the most high-profile pay-TV operators in the world, to introduce discovery experiences that are set to expand its multiscreen content innovation and increase revenues.”

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