Smyths let us know they're open till 11pm by showing us the shenanigans their toys get up to behind the doors at night. As a couple make a late night entrance, they stumble upon a party in full swing where the superstar toys are dancing, deejaying and jacuzzi-ing with abandon. It's very sweetly done and we suspect it'll increase sales rather effectively.
Creative Agency: TBWA\Manchester
Creative Director: Lisa Nichols / Gary Fawcett
Creative: Becci Tyrrell / Adam Richardson
TV Producer: Nigel Foster
Film Production: 76 Ltd
Director: Andy Lambert
Producer: Alex Katz
Executive Producer: Mark Murrell
Photography: Oliver Curtis
Production Design: Ged Clarke
Editor: Scott Cato @ The Quarry
Post Production: Absolute Post
Grade: Absolute Post
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