Following its summer acquisition of Swedish agency Prime, Weber Shandwick is sending one of its Manchester team members on a six-month placement to Stockholm to share best practice.
Katie Hill, 27, of Weber Shandwick Manchester won the agency’s Europe-wide competition for the slot and will head to Stockholm later this month to work alongside Prime’s creative director, Peter Lingdren on accounts such as Ikea and Electrolux.
This latest coup for Weber Shandwick Manchester follows the recent appointment of Owen LaBeck to the role of creative director to support its creative offering across the EMEA region. LeBeck will oversee Hill’s placement at Prime.
Jo Leah, managing director of Weber Shandwick Manchester and member of the agency’s European board, said: “Prime has an outstanding track record internationally and this acquisition was an exciting extension of Weber’s creative reach. Owen will be responsible for forging strong relationships between our Manchester office and the rest of Weber’s creative network and having Katie on the ground in Stockholm is a great way for us to learn from the best and share the way we work.”
Prime is seen as a key acquisition for Weber Shandwick, having won many international awards including 14 Cannes Lions. The agency employs 130 people at its Stockholm headquarters.