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By Ishbel Macleod | PR and social media consultant

November 13, 2014 | 2 min read

Hungryhouse has changed its brand direction with the introduction of ‘The easy way to takeaway’ tagline, following a period of research and customer data analysis.

The online food ordering platform worked with Wordley Production Partners for the campaign, which aims to add a playful twist to ordering food while attracting the ‘young urbanite’ market.

Ordering via mobile is the focus of the campaign, after mobile traffic to the site grew by 60 per cent in the last year, and with over 40 per cent of all Hungryhouse orders now placed on mobile devices.

Alice Mrongovius, marketing director at commented: “The launch of our new tagline and campaign is a chance for us to present our evolved brand to a wider audience.

“While we’re part of the global Delivery Hero group we place great emphasis on ensuring we create products and campaigns that meet the needs of our local market. This campaign presents Hungryhouse as an easy and obvious solution during a situation most Brits will identify with - getting caught in the rain!”

The campaign will launched today (13 November) and will air across key multi-channel and terrestrial spots including X Factor. Food News

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