Beyoncé, Rita Ora and Cara Delevingne the celebs brands want most as ambassadors

Beyoncé has topped the list of celebrities that brands want to endorse their brands, according to the Celebrity Intelligence list revealed at the Festival of Marketing.

The ‘Very Important Endorser’ list for 2014 noted the most in-demand celebrities on both sides of the Atlantic, based on the most searched and viewed this year by 2,500 industry professionals.

Brits Rita Ora, Cara Delevingne and Lily Allen beat Kim Kardashian West and Taylor Swift to the top spots, with Ellie Goulding, David Beckham, Ed Sheeran and Katy Perry filling the top 10.

However, Celebrity Intelligence’s Top 10 Most Talked About Celebrities list suggests a different order, with Taylor Swift taking the crown.

Nicki Minaj came second on the most talked about list, followed by Cheryl Fernandez-Versini, Bob Geldof and Kim Kardashian West.

Cara Delevingne, Ed Sheeran, Beyoncé, Benedict Cumberbatch and Calvin Harris also made the list.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.