MailOnline has appointed Anne Shooter to its team as commercial editor, where she will oversee native advertising.
Shooter will ensure that the ads are engaging for MailOnline readers while meeting the commercial goals of its advertising clients.
She said: “Native advertising is an important commercial priority for MailOnline, offering brands the extraordinary opportunity to reach its highly engaged and continually growing audience of 180 million people globally.”
Shooter joins MailOnline from the Daily Mail where she has worked for the past 18 years, most recently as editor of the Mail’s Savvy Shopper column.
Martin Clarke, publisher and editor-in-chief, said: “For native advertising to truly be successful it needs to be of the highest quality that retains journalistic integrity so people genuinely want to read it.
“Having witnessed Anne’s work over many years, I am delighted that she has accepted the role of commercial editor and I have no doubt that MailOnline’s native content will both engage and entertain our readers while ensuring our advertising clients reach their target audience.”
Starting immediately, Shooter will be based in London, and will report to Clarke.