Asda inks two-year deal with ESI Media to support annual Rainbow List
Asda has signed a two-year deal with ESI Media to support The Independent on Sunday’s Rainbow List which honours the 101 most influential people in the lesbian, gay, bisexual and transgender (LGBT) community.
The list is in its 15th year, having previously been called the ‘Pink List’, with the latest edition set to be published on Sunday 16 November.
Asda’s sponsorship comprises print, online and social media platforms, while the supermarket will also receive significant exposure at a party celebrating the list's reveal.
Matthew Jenkinson, Asda LGBT chair, said that the initiative mirrors its view on diversity and inclusion.
“As a business, we believe diversity in the workplace is important in creating a dynamic, welcoming and enjoyable place to work for all colleagues. We believe that the Rainbow List is influential as it celebrates life achievements that inspire the next generation of the LGBT community into becoming confident LGBT leaders of the future, something Asda strongly values,” he explained.
More than 4,000 people have voted for nominees for the list, which has previously included Olympic boxing champion Nicola Adams, TV presenter Clare Balding and journalist Paris Lees.