Al Jazeera English has launched its first global brand campaign aiming to communicate more effectively what the news network offers to its global audience.
The campaign launched this week in South Africa and will roll out to another 12 countries including the UK, Australia, Canada, the Netherlands and Nigeria.
Short video clips will run online, and the campaign will stretch to outdoor activity, radio and social media. ‘Human Stories’ aims to position Al Jazeera English as a news provider focused on the individual within the story.
Abdulla Al Najjar, Al Jazeera’s executive director for marketing and distribution, said: “In a world where the truth is under attack everywhere, Al Jazeera puts the human being at the centre of its news agenda, giving a voice to the voiceless.
"This campaign is about human stories and we’re proud that the global launch for the campaign is taking place in South Africa, a region rich with history and human stories.”
Al Jazeera English MD Al Anstey visited London this week to mark the launch, and during his visit refreshed calls for the release of three Al Jazeera journalists jailed in Egypt.