Vimeo adds translation, subtitling and currency tools as it looks to expand global footprint

Vimeo has looked to increase its global presence with the creation of translation and subtitling tools, currency options for its Vimeo Pro and Vimeo On Demand creator toolsets, and the addition of a Japanese language version of the site.

Vimeo’s new caption and subtitling tools, powered by Amara, offer a free self-service editor to create captions or subtitle files, or the option to purchase professional-grade captions and subtitles through Amara’s network of translators.

Dae Mellencamp, president of Vimeo, said: “The launch of Japanese language on the site kicks off an aggressive roadmap we have to be fully localised in select territories in 2015. Given Japan’s vibrant pool of creators, this is an important territory for us and we’re looking forward to the creative output our efforts will have with this endemic community.”

The video platform said that the move comes as its tries to connect video creators and sellers with viewers worldwide.

Vimeo is now translated into Japanese, French, German, and Spanish languages.

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