Atom, the digital-only bank, has appointed Th_nk to produce the brand and design for integration into Atom’s core technology platform.
Anthony Thomson, co-founder of Metro Bank, announced plans for Atom in April, saying that accounts would fully be managed via the internet and mobile apps.
Thompson said: “The team met half a dozen potential digital design partners but the work from Th_nk was stand out. In addition to their creativity Th_nk clearly share our vision and ambition to build a truly revolutionary proposition for customers. We have a unique opportunity with Atom and our creative and commercial partnership with Th_nk is going to be central to delivering our shared vision.”
Tarek Nseir, chief executive of Th_nk, added: “For us this is a dream brief - a disruptive challenger brand operating in a market that’s ready for change. The Atom team are both talented and ambitious and have a clear vision for how they will be changing the industry. Together we’ll be creating some amazing work in a partnership that already goes very deep.”
Atom will launch in 2015 for retail and business customers, subject to regulatory approval.