Ad of the Day: Honda - The Other Side
This devilishly clever piece of work by W+K for Honda enables an online viewer to switch between two contrasting narratives when they watch the ad on YouTube. We thoroughly recommend that you click the link and watch it as it was designed to be seen but - for your convenience - we've run off a version that switches between the two edits to give you a sense of the experience.
Creative Agency: Wieden + Kennedy
ECD: Tony Davidson / Kim Papworth
Creative Director: Scott Dungate / Graeme Douglas
Creative: Paul Knott / Tim Vance
Group Acc Director: Paulo Salomao / Nick Owen
Account Director: Alex Budenberg
Account Manager: Cecelia Hund
Planner: Martin Beverley
TV Producer: Lou Hake / Gemma Knight
Agency Exec Producer: Danielle Stewart
Film Production: Somesuch & Co
Director: Daniel Wolfe
Producer: Dougal Meese
Executive Producer: Tim Nash
Photography: Robbie Ryan
Editor: Thomas Grove Carter @ Trim
VFX: John Wood @ The Mill
Colourist: Simon Bourne @ Framestore
Compositor: Bobby Krlic
Sound Design: Anthony Moore / Tom Joyce @ Factory
Music Production: Wake The Town
Ad of the Day is brought to you in association with David Reviews.
Content created with:
Wieden+Kennedy
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