East points to the7stars for media buying account

Fashion retailer East has appointed the7stars to handle its £500,000 media buying account.

Jill Smethers, head of marketing at East, said: “As we approach our 21st birthday and with exciting brand re-vitalisation plans ahead, East is delighted to appoint the7stars to implement a strategic advertising campaign to effectively communicate our distinctive Premium Bohemian positioning.”

The agency will begin work immediately on the account.

Daniel Coughlin, the7stars, added: “It was extremely rewarding to be approached by East off the back of our great work with high street retailers. East is an exciting win for the7stars and we are looking forward to spreading the word of this vibrant brand.”

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