Ad of the Day: Ferrero Rocher – “The Magic Tree”

This slightly-familiar but reworked Ferrero Rocher ad reminds us that Christmas is just around the corner.

Continuing the traditional ‘make your moments golden’ tagline, the ad, by Y&R, shows the chocolatey treat growing on trees before being plucked off and eaten by a group of friends at a party.

Emma Colquhoun, marketing director at Ferrero UK & Ireland said: “We wanted to put the product at the heart of our new campaign: easily identifiable by its unique look and taste.”

The ad is supported by cinema advertising, VoD, digital, press, sampling and PR.

Ad of the Day is in association with David Reviews.

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