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By Ishbel Macleod, PR and social media consultant

October 27, 2014 | 2 min read

Toshiba has unveiled a branded film, created by Alpha Century, with the aim of promoting its Satellite Radius 11 convertible laptop in time for Christmas.

The 90-second spot sees a love story unfold between a young couple, while looking to portray the versatility of the product and its many different usage modes.

Tarek Boudour, head of marketing at Toshiba Northern Europe, said: “The Alpha Century team have collaborated with us throughout the year to devise work which strikes the balance between showcasing our product and engaging with our customer base. This film is both compelling and concise enough for our audience to watch and enjoy from start to finish.”

This campaign is the latest piece of work Alpha Century has created for Toshiba since the agency started working with them in September 2013.

Barnaby Girling, co-founder at Alpha Century, added: “With increasing need for creative content that can be quickly deployed through the line, we were tasked to produce a film that grasped both the adaptability of Toshiba’s new product and the attention of hard to reach millennial audience who want the maximum benefit for the time, effort and investment they put in. Slightly longer and more narrative than traditional TV spots, which often pass the online audience by, this ‘brief encounter’ is an example of how we are helping clients to think and act more like broadcasters and publishers.”

Alpha Century Toshiba

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