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Subtlety doesn’t work, suggests Ghd in an ad encouraging woman to ask for what they want to unwrap on Christmas day

Women should just ask for what they want for Christmas, Ghd has suggested in its latest ad campaign, #getthehintdarling.

This is first campaign for the brand by Atelier, the lifestyle and luxury division of the Leo Burnett Group, since it won the account in July.

As well as idents for celebrity news and entertainment channel, E, the campaign consists of a series of print ads. Each ad shows a model asking a question, such as “Do I look like I want a cardie for Christmas?”, “Do I look like I want a onesie for Christmas?” and “Do I look like I want Suduko for Christmas?”.

The campaign also extends in-store, in-salon and to e-commerce with the launch of a new ghd e-gift card.

Said Hania Flannery, global director of brand and communications at Ghd: “We’re delighted to be working with the talented team at Atelier on developing a fresh new advertising direction for ghd. We believe that our new campaign perfectly captures the spirit and glamour of the ghd woman and has the potential to make a meaningful impact for the brand both now and in the future. We are excited to see this coming to life at Christmas and into 2015.”

Having launched today (27 October), the ads look to show that if you don’t ask, you don’t get, and stand the risk of being disappointed come 25 December.

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