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By The Drum Team, Editorial

October 27, 2014 | 1 min read

Very nice indeed - simple, silly, and single-minded. This spot for Lenovo has Mr Kutcher listening to lite classical and checking his stocks and shares while eating his breakfast cereal. All very grown-up and middle class, we're led to believe... until the camera pulls back and we see he's milking a goat straight into his bowl. That's obviously just what he likes to do; and thanks to the notebook's ergonomics, he can milk and read simultaneously.

Creative Agency DLKW Lowe

TV Producer Nicholas Kurs

Film Production Outsider

Director Dom & Nic

VFX Laura Penta @ Framestore

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