The Whisky Shop launches e-commerce site to complement its network of retail stores

By Gillian West | Social media manager

October 24, 2014 | 2 min read

The Whisky Shop has engaged PR and digital marketing agency The Big Partnership to create a new luxury e-commerce site focused on delivering a premium, highly accessible experience for consumers regardless of their whisky knowledge.

The new platform aims to build on the retailer’s 22-strong network of stores and is populated with magazine-style imagery and videography; showcasing a range of malts and blends from around the world with easy-to-understand tasting notes.

Andrew Torrance, managing director of The Whisky Shop, said The Big Partnership had “understood our vision for the new site, delivering a premium website which reflects the high quality our customers demand.” He added the website was “a hugely important part of our growth strategy, helping to drive our business forward by increasing our global reach”.

Allan Barr, Big’s head of digital, commented: “Our brief was to reflect the premium nature of the UK’s largest specialist whisky retailer while at the same time ensuring it was easy-to-use for customers, no matter their current knowledge of whisky... we’re confident The Whisky Shop’s new site will play a major role in increasing awareness and generating sales.”

In addition to tasting notes the site also carries complementary video tastings and online access to distillery managers.


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