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Mashable strikes first media agency deal with MEC for its viral prediction Velocity platform

By Angela Haggerty | Reporter

October 24, 2014 | 3 min read

Mashable has agreed a deal with MEC to licence its Velocity platform, which tracks and predicts viral digital content.

Mashable

Deal: Mashable will licence its Velocity product to MEC

MEC is the first company to strike a deal to use the technology, which was developed in-house by Mashable, and the deal lasts for a year.

Robyn Peterson, chief technology officer at Mashable, said: “We initially developed Velocity to help our editorial and marketing teams build Mashable into one of the most shared publishers on the web, and now we are giving select agencies and brands the same opportunity to see what will go viral next.”

Shenan Reed, president, digital, MEC North America, added: “We believe that Mashable’s Velocity platform will be instrumental in building the next generation of marketing and media, and will help to deliver on our ambition to create the best digital offer in the business.”

Earlier this year, Mashable chief revenue officer Seth Rogin told The Drum that Velocity would like form a major part of future commercial and branded content deals.

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