By Ishbel Macleod | PR and social media consultant

October 23, 2014 | 2 min read

Air New Zealand has revealed ‘The Most Epic Safety Video Ever Made’ ahead of the December release of the final film in The Hobbit Trilogy, The Hobbit: The Battle of the Five Armies.

The airline, which has played on its association with the Hobbit trilogy in previous safety video ‘An Unexpected Briefing’, has stepped it up a notch with the latest video, which features film director Sir Peter Jackson as well as stars from the films Elijah Wood (Frodo Baggins), Dean O’Gorman (Fili the Dwarf) and Sylvester McCoy (Radagast).

Jackson said: “Air New Zealand has created yet another fantastic video to celebrate The Hobbit films. This latest offering combines members of our cast and our locations with Air New Zealand’s unique personality. I had a lot of fun on the set with [safety video director Taika Waititi] Taika and the team and look forward to seeing the video on board.”

The video will be progressively rolled out across Air New Zealand’s fleet from today, 23 October.

Air New Zealand's head of global brand development, Jodi Williams said: “We’re confident our final Hobbit-inspired on board safety video will delight fans as much as the first one and inspire even more people to consider a visit to Middle-earth.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

“We are very proud to be the official airline of Middle-earth and have worked hard over the past three years to create highly effective global marketing campaigns, including distinctive branded aircraft and Hobbit-inspired online content, which have got the world talking about both our airline and destination New Zealand.”

The original Hobbit safety video attracted more than 12 million global online views.

Entertainment

More from Entertainment

View all