Initials makes raft of new hires including ex-Haygarth associate creative director Dan Jerrard
Creative communications agency Initials is growing its creative department with four new hires, including ex-Haygarth associate creative director Dan Jerrard as its new creative director.
Nick Presley and Dan Jerrard
The appointments mark the launch of a company-wide development programme aimed at bringing Initials’ youngest talent and most experienced employees together.
In the new position, Jerrard will play an important role in kick-starting the programme within the creative team, having helped to double the size of the creative department at Haygarth since he joined in 2011.
At Initials, Jerrard will work on some of the agency’s largest accounts, including AkzoNobel, PepsiCo, Mondelez and J Sainsbury’s.
Nick Presley, executive creative director, commented: “We loved Dan’s passion and ability to work on multi-channel activity. He’s had a great grounding to his career in his previous agencies and he’ll significantly increase the firepower of our creative department. His appointment isn’t just responding to the increase in work from our current clients and recent wins, but will help us further develop our offering.”
Initials has also made three further creative hires: Bethan Prestwich, a recent graduate from Reading University as designer, and junior creative team members Micaela Beni and Simona Zukauskaite, who join following a number of placements and internships over the last six months.
Allan Guy, the current creative director at Initials, continues in the agency focusing on new ventures and working closely with Presley and Jerrard to ensure the quality of work in the agency remains at the highest levels.