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Tinder to take a swipe at monetisation with premium dating upgrade

Tinder is a major mobile dating app

Popular mobile dating app Tinder is to roll out a premium service in November in a bid to increase the revenue from the app.

The free app which enables users to meet with nearby individuals via a card-based swipe system, currently has no substantial financial model, as it is an ad-free platform.

Sean Rad, chief executive of Tinder, told the Forbes Under 30 Summit that the two-year-old firm will imminently give users greater hook-up capabilities - for a price.

Although Rad was coy about the upcoming features he stated that it would involve expanding the app’s reach from the local level to many major international cities.

Rad said: “We are adding features users have been begging us for. They will offer so much value we think users are willing to pay for them. We had to get our product and growth right first. Revenue has always been on the road map.”

The Tinder chief added that the current free service, which sees 1.2 billion profile swipes, with over 15 million matches made every day, will remain unchanged with premium only set to expand upon the unpaid offering.

Earlier this year, the service also expressed an interest in introducing native advertising to the app, providing further revenue options.

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